Twitter And Facebook Not As Important As We Hoped, Says Travel Industry [STUDY]
Much has been made on social media’s positive influence on the travel industry, with many studies – and marketers – singing the virtues of platforms such as Twitter and Facebook in driving awareness and sales for travel companies. Indeed, one survey suggested that 50 percent of these firms had seen direct bookings generated by social media.
But according to one recent poll, these channels aren’t yet playing a significant role in decision-making by holidaymakers.
The World Tourism Forum surveyed 1,000 online travel bookers across the U.S.,
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