Social Media Tracking Platform awe.sm Closes $4.25M in Funding

Social media tracking platform awe.sm closed a $4.25 million second round of funding led by Foundry Group with participation from previous investor GRP Partners.

When we last covered the platform back in 2009 when it was first launched, awe.sm offered content publishers a button-style widget called fbshare.me that allowed clients to Share articles on Facebook and track the clicks through the link. In the last two years, the platform has evolved to include other social networks like Twitter and developed a more sophisticated set of APIs that allows content publishers more insight into who is Liking and Sharing their posts on Facebook, and who among those converts to paying customers for the content publisher.

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