Social Media Spends Spring Break in Panama City Beach
With the unofficial Hoboken, N.J., headquarters of WebNewser being pelted by snow for the third time in the past few weeks, thoughts turned to the beach — Panama City Beach, Fla., specifically.
The vacation destination in northwest Florida spends the bulk of its $2.5 million advertising budget on pushing itself as a year-round family destination, AdAge.com reports, but it also set aside some of that money to assist the Panama City Beach Convention and Visitors Bureau with its campaign targeting spring break.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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