Social Media is the Number One Promotional Tool for SMBs [STUDY]

Social Media is the Number One Promotional Tool for SMBs [STUDY]

Three-quarters of small and medium-sized businesses (SMBs) use social media, spending about one-fifth of their total media budget on platforms such as Facebook and Twitter, reveals a new study.

In their ongoing study of the advertising behaviors of small and medium-sized businesses, BIA/Kelsey found that 74.5 percent now use social media, with more than half (55.1 percent) active on Facebook. One in five have run a Facebook ad or promoted post, and SMBs reported spending 21.4

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