Thinking about using social media to promote your business?
Be sure to focus your attention on the big four social platforms – Twitter, Facebook, LinkedIn and Google+ (but don’t forget about Pinterest). Get your targeting on point – consider the age, gender and interests of your customers.
Establish your brand identity and tone of voice. Be consistent, build up relationships and listen to your followers. Investing time in the creation and planning of your strategy, and monitor the impact that your content is making against your end goals.
This visual from The Insurance Octopus looks at social media for small businesses.
(Source: The Insurance Octopus.)