Did you know that 73 percent of small businesses are now using social media? Furthermore, four fifths (81 percent) of these plan to further increase their social marketing efforts, and 62 percent of SMBs not currently using these channels have said that they plan to do so in the next year.
Facebook leads the way, with 82 percent of social small businesses utilising this platform, ahead of YouTube (73 percent), Twitter (47 percent) and LinkedIn (47 percent).
As much as social media has rapidly integrated itself into the business world, it’s important to remember that the tried and tested marketing methods still deliver for many brands. Indeed, website (95 percent) and email (91 percent) remain the SMB digital marketing strategies of choice, and, perhaps surprisingly, more than three quarters still rely on print advertising.
This infographic from Bolt Insurance takes a closer look at how social media is making a big impact on small business.