Small Business Owners Prefer Facebook And LinkedIn To Twitter And Google+, Says Survey [STUDY]
The social media revolution is well and truly upon us, but some small business owners are still struggling with integrating these tools into their marketing and sales campaigns.
Social media marketing firm iContact polled more than 1,000 small business owners on how they used and rated Twitter, Facebook, LinkedIn, Google+ and Groupon. Facebook led all platforms by approval, but one in four of the businesses surveyed don’t use social media at all.
Feelings across the different social networks was mixed, and heavily dependent on the industry of the business that was polled.
- Facebook was the most highly-rated of all the social platforms, with a 75 percent approval rating.
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