Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up is discussion about why you should invest in your community; existing passion in online communities; big lies of social media ROI; and how to start building an online community.
What comes next, I believe, isn’t a fascination with a social network of 1 billion. It’s cultivating your very own passionate 1000. Are you part of that passionate 1000?
If you’re hiring a community manager, I’d hire someone that’s an expert on the topic as opposed to previous community management experience. This is especially true if you’re working in highly specialized fields like healthcare, teaching, accounting, legal etc…
Even if you’re never able to establish a hard ROI ratio, the very act of pursuing ROI brings rigor to your marketing as you continually test, refine and retest your efforts based on solid benchmarks and clearly defined business goals.
Great communities help their customers accomplish something. Yours might help them get a better job, learn something new or simply meet people like them. So do your homework and find the big problem or fantastic goal your community can help people accomplish.