Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up is discussion about why communities of practices are important; 4 focuses of content strategy; why local is becoming more important; and why you should monitor social media churn rate.
If you see your volunteer groups as the bridge between the association and the wider community – not just the association community itself but all of the weak ties connecting it to the wider world – you can see how you might be able to make it a priority to amplify diversity (cognitive and otherwise) within all of the work your volunteer groups do.
An integrated approach to content strategy across all project phases ensures that content is effective and processes are efficient. It provides a basis for measuring web content success and effectiveness over time, from both a business and user perspective.
If I were to contact Scott Monty of Ford, and ask him who the trusted person for Ford would be in my neighborhood, he’d point me to Regan Ford, not far from my house. But there’s more to this, right? Scott might know where a dealership is, and that’s a good start, but then, how will he know who’s the real “trust agent” of that place or area?
This level of churn has implications. It means that things like my welcome message are more relevant than ever, because 6.5% of my audience is brand new. It means that running series like the old content refreshes are more relevant than ever, because I’m turning over audience at a 6.5% monthly rate, which by the way means that I’m turning over audience at a staggering 78% annual rate.