Social Media Roundup: Advocacy, Corporate Social Strategists, and Social Media Campaigns
Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up is discussion about the shift from influence to advocacy in the development of online communities; the changing future of today’s corporate social media strategists; and best practice for growing an online community through a series of campaigns.
Shifting The Conversation From Influence to Advocacy
While I am not a fan of the term “influencer”, I believe that everyone on planet earth has some degree of influence, regardless of community size (friends, fans and followers).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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