Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up are posts that look at what it means to connect with someone online, and what comes after; case studies on how journalists can best use Facebook; advice on stimulating activity in an online community; and Ustream’s great new Facebook app.
Whether you use social networks, email, even snail mail (I still send paper thank you cards and books to my contacts), staying in touch after getting in touch is the secret to making connections that work.
Though using Pages can be a great tool in building an audience that helps you in your reporting, it also enables journalists to cultivate an active community of readers. The conversation around a story is just as important as the story itself. It usually enhances the story and better informs its readers.
Activity begets activity. If you want more then you need to start some. The best way to start some is to start small. Go as micro as possible. Concentrate on getting a few members coming back. Get a few discussions going and build from there.
Ustream’s Facebook app, launched this week, enables broadcasters to readily connect their Ustream channel within their page. The free service can be added in a matter of minutes to reach a global audience of any size, according to the news release.
Did you read something interesting this week, that you think I should see? Leave a link in a comment, or tweet me @BenLaMothe!