Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up are posts is a case study of one of the best branded online communities; best practice for using forums on your website; the three layers of social media connections and what they mean; and a discussion about the fate of Facebook brand pages.
HarperCollins got the concept perfect. They didn’t make a community about HarperCollins, nor try to target the entire audience of people that read their books. They targeted a small, specific, group of individuals with a strong common interest (teenage girls that love to read and write fiction).
The idea isn’t to have the lowest number of forums you can as much as it is to have an organizational structure that reasonably accommodates the types of discussions that your members are having. You want to showcase your community’s activity in an attractive manner, which gives potential new members the right impression and guides them to the activity that will compel them to join in.
The reason connective layers work like this is because they feed each other, and they’re all interconnected. This is how weak ties *become* strong ties eventually, as circumstances bring someone or a business to the fore and move them to a deeper layer of connection and back out again.
I find it unlikely that Facebook will leave Pages exactly as they are. The creative power of the Timeline is too much for brands to be denied the chance to use it. Apps are useful, but brands that have spent time, effort and (often) money building their audiences on Facebook will want to continue to work with these people.
Think there’s something missing from this list? Leave a link in a comment, or tweet me @BenLaMothe!