Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up is discussion about frictionless sharing on the web, with our without Facebook; building online community engagement around key events; and why community management is more of a discipline than a role.
Away from the app, in the space of 24 hours, over 1,000 people have voluntarily clicked the “Recommend” button on the article when viewed on guardian.co.uk, sharing Charlie’s woes about over-sharing with their friends. And nearly four hundred people have shared their feeling in the comments about it. Frictionless or not, on Facebook or not, people love to share on the web.
Identifying and then owning a key event is a huge opportunity from a social, viral, and community/engagement perspective. To do it well requires a significant investment in time, money, resources, creative, technology, and innovative thinking – however, your brand will be rewarded handsomely.
We believe that community management is emerging as a philosophy and way of thinking about a functional discipline, as well as being a discrete role. A community-minded leader values transparency, engages with various constituencies, solicits feedback, promotes inclusion, and supports and shares other people’s ideas.
Feel free to share any interesting blog posts that you’ve read by leaving a link in the comments.