Social Media Newsfeed: William Shatner Blasts Facebook Mentions App | Social Media at Work

Facebook launches app just for celebrities, but William Shatner's not happy. A look at social media adoption at work. These stories, and more, in today's Morning Social Media Newsfeed.

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NewFacebookLogoWilliam Shatner, Ed Sheeran & Mariah Carey Join Celebrities-Only Facebook Mentions App (The Drum)
Celebrity Facebook users have rushed to join a new tool with which to reach the wider public, following a trial of the social network’s Mentions service in the U.S. Among the first to sign up to the app, which will be limited to a “few thousand” members, were singer-songwriter Ed Sheeran, retired starship captain William Shatner and Arianna Huffington, founder of the Huffington Post. IBT The app sends celebrities an alert that lets them see messages that have been posted in which they have been mentioned – in a similar way as Twitter alerts users when they have been mentioned by other tweeters. It has already been adopted by Mariah Carey, who used the app to take part in at Q&A with fans, as well as actors Tyrese Gibson and Whoopi Goldberg – who waded into Facebook conversations to encourage and dress down fans, respectively. Tech Times Kirk to Facebook: Surrender or prepare to be boarded. That’s the gist of comments made by William “James Tiberius Kirk” Shatner about his experience with Facebook’s new Mentions app, in which he decides to eschew its use in favor of the commoners’ Facebook app and the Facebook Pages app. New York Post “I’m not quite sure why Facebook released this app for ‘celebrities,’ ” Shatner said on the blog. “It seems to be ill-conceived.” Among his complaints: Mentions requires its “actors, athletes, musicians and other influencers” to follow other celebs as part of the registration process. The Telegraph All Facebook users can download the app to search for mentions, but only the rich and famous are allowed to respond.

As Facebook Goes Parabolic, Social Media Adoption at Work Is Slower Affair (The Wall Street Journal/Digits)
From the start, company evangelists sensed that social was important, but they have struggled to build a business case for its use. Companies rely on Facebook and Twitter to measure customer outcomes and perceptions, but they use enterprise platforms in different ways, primarily for collaboration.

5 Social Media Campaigns: Brand Lessons from Around the World (SocialTimes)
Exciting, successful social media campaigns involve crafting content that can range from viral videos that attract millions of eyeballs to pulling off PR stunts that stick to memory for years. Here’s a look at five effective social media campaigns, and what marketers like you and I can glean from their success.

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How to Shoot, Edit and Publish Videos from Your Android Smartphone (The Next Web)
Dedicated point-and-shoot digital cameras and lower-end camcorders are surely facing a slow road to extinction, with many modern phones capable of shooting ridiculously high-quality photos and videos. But can your phone really do it all, from start to finish, without connecting up to your PC? Well of course it can.

Infographic: Shift’s 2Q Facebook Ad Trends (AllFacebook)
Social marketing platform Shift, a Facebook Preferred Marketing Developer, examined campaigns on the social network during the second quarter that were managed via its Facebook ad solution, and it shared its findings in the infographic below. Shift found that: Entertainment achieved the highest click-through rates during the period, at 1.8 percent, followed by consumer packaged goods at 0.9 percent.

Suspect’s Facebook Post: ‘Y’all Will Never Catch Me’ (They Do) (CNET)
The latest incident involves Roger Ireland, a 28-year-old man from Maryland. The police in Anne Arundel County thought he’d make a very good addition to its #WantedWednesday Facebook feature.

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How ‘Alex on the Plaza’ is Using Social to Produce Great ‘Today’ Show Moments (LostRemote)
With hundreds of adoring fans lining up for daily segments and frequent concerts, serving as the producer who oversees the famed “Today” show plaza is a heavy lift. But Alex Ficquette gets the job done, with some help from social media.

These Instagram Witches Will Turn Your Feed into a Chic Digital Seance (BetaBeat)
For my inaugural Almost Famous column, I knew I had to talk to one of my favorite Instagram Witches (that’s my own nomenclature; the witches themselves are too cool to come up with their own name for their clique). So I contacted Tilly Garcia, the artist behind @_spirits.

The Secret to Listening on Twitter: Advanced Search (AllTwitter)
There are plenty of fantastic listening tools out there, ranging in price from free to several hundred dollars a month. But if you’re just starting out with your social listening program, there’s no better tool than Twitter’s advanced search.

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