Social Media Newsfeed: White House Hires Facebook Engineer | Worldwide InstaMeet

White House hires Facebook engineer. How brands can participate in Wordwide InstaMeet 11. These stories, and more, in today's Morning Social Media Newsfeed.

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White House Hires ‘Impressive’ Facebook Engineer as IT Head (Mashable)
The White House on Thursday announced a new addition to its growing team of in-house techies: Facebook Engineering Director David Recordon. Recordon will serve as director of White House Information Technology when he starts in a few weeks, according to a Medium blog post from Anita Decker Breckenridge, White House deputy chief of staff. Re/code According to a White House press release, Recordon will “ensure that the technology utilized by the White House is efficient, effective and secure.” Obama has brought a handful of Silicon Valley tech people into the White House over the past year. NBC News At Facebook, Recordon worked on tech governing everything from human resources and video conferences to physical security. If the position works well and whips the White House into better shape technologically, those tools and practices might trickle down to other areas of government, the announcement hinted — though considering some members of Congress have never even sent an email, that may be too much to hope. Fast Company Last year, the administration hired onetime Google engineer Mikey Dickerson to head up the newly minted U.S. Digital Service, a tech apparatus formed last summer to take the lessons of the debacle and improve the way the federal government utilizes technology. The White House has since hired talent with resumes that include such companies as Twitter, LinkedIn, eBay, and Skype. USA Today In related news, President Obama signed a directive Thursday in an effort to “maintain the president’s exclusive control of the information resources” provided to the White House. The White House did not immediately explain the purpose of the memorandum, which gives the president the power “to specify the application of operating policies and procedures” used in any system that provides information to the White House.

How Brands Can Take Part in Worldwide InstaMeet 11 (SocialTimes)
With Worldwide InstaMeet 11 coming up this weekend, Instagram provided an example of how brands can take advantage of the event. In a post on the Instagram for Business blog, the Facebook-owned photo- and video-sharing network spotlighted an effort last year by shoe company Toms and Los Angeles-based photographer Pete Halvorsen, in which Instagram users from the Los Angeles area gathered at the Toms flagship store in Venice Beach, Calif., to shoot photos and clean up trash in the area.

Medium for iOS Now Lets You Write and Publish Directly from the App (The Next Web)
Medium for iOS Thursday received a much-needed update to allow users to write and publish drafts on the go. The app even allows you to write a post using voice dictation if you’re feeling too poetic to type.

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Why This Starbucks PR Exec Deleted His Twitter Account (Fortune)
Corey duBrowa, Starbucks senior vice president of global communications, got into a bit of a tussle on Twitter earlier this week over his company’s new “Race Together” campaign, aimed at getting baristas to talk about race relations with customers. A lot of people weren’t so fond of the idea, and they let duBrowa know.

LinkedIn Launches ‘Influencer Interviews’ Video Series (LostRemote)
LinkedIn has debuted its 2015 Influencer Interviews series that is shot from its Empire State Building video studio and hosted by Roth. Roth conducts short interviews with thought leaders, and the videos of the interviews are featured on two posts: one with Roth’s thoughts and the other with the interviewee’s thoughts.

Official: School Superintendents Blindsided By PARCC Social Media Monitoring (CBS)
School superintendents felt blindsided to learn a PARCC standardized test company is monitoring students’ social media for cheating, the head of a school administrators group said. As CBS2’s Meg Baker reported, Patricia Morgan, with the Department of Education, explained that PARCC test vendor Pearson hired a third party, Caveon Test Security, to monitor all public social media posts by students.

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