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Twitter Sees Rapid Growth of Mobile Ad Revenue (SocialTimes)
Twitter will reach $1 billion in ad revenue in 2014, up from $583 million this year, according to revised estimates from industry analyst eMarketer. The new numbers put Twitter beating 2014 estimates from September by 20 percent. AllTwitter The company expects advertising on mobile devices to be the area where Twitter sees the biggest growth over the next two years, with more than 60 percent of an estimated $1.33 billion in advertising income expected to be delivered via mobile sources by 2015. Indeed, Twitter’s strong presence in the mobile space, largely thanks to the native nature of its ad products, is tipped to play a key role in the micro-blogging social network’s continuing growth, with $308.9 million in mobile ad revenue targeted for this year, rising to $551 million in 2014 and $811.3 million in 2015. GigaOM The other figure that jumps out from the eMarketer report is how much of Twitter’s ad money still comes from the United States. The firm says that the figure was 90 percent in 2012 and predicts it will be 83 percent in 2013. MediaPost By 2015, Twitter’s continued expansion of foreign sales operations is expected to help non-U.S. ad revenue reach $319 million — up from just under $100 million, this year. USA Today Twitter is widely expected to file regulatory documents as soon as this year to go public in one of the most highly anticipated IPOs. Reports have circulated for months that the popular social-messaging service is valued at roughly $10 billion.
Facebook Expands Mobile App Install Ad Options (AllFacebook)
Facebook has been trying to make sure that the application install ads that users see on mobile are relevant. The company announced Wednesday that advertisers can now target their app install ads to users of specific versions of iOS or Android operating systems, and those who are currently on Wi-Fi, among other options. The Next Web Developers and companies can create ads that are displayed on its mobile platform in an attempt to get users to download their apps. At launch, Facebook touted that this ad format produced a 50 percent higher click-through rate and eight to 10 times reach from some of Facebook’s trial partners. CNET “This is helpful if, for example, you are interested in connecting with iPad users that only have Wi-Fi access or prefer using Wi-Fi for data usage,” software engineer Calvin Grunewald wrote on Facebook’s developer blog. The units turn Facebook’s mobile News Feed into a recruiting zone, as developers can pay to promote their apps to the social network’s mobile audience of more than 680 million people.
Steubenville Teens Ordered to Stay Off Social Media (The Blade)
Two teenage girls accused of sending threatening tweets about the 16-year-old victim in a Steubenville, Ohio, rape case were released on house arrest and ordered not to use social media. At Wednesday’s hearing, the prosecution accepted the defense’s request to allow the pair to go back to school and do sports or extra-curricular activities — as long as they refrain from using social media and don’t contact the victim.
Announcing a Live Chat with Disqus Founder Daniel Ha (Mashable)
Streaming live on Mashable, Disqus founder Daniel Ha will answer questions from readers at 3 p.m. ET today, March 28. As part of the Young Entrepreneur Council’s #StartupLab initiative, a virtual mentorship program, Ha will appear live via video chat broadcast on the site.
Pinterest Goes to Battle Over Amazon Domain Play (CNET)
Here’s one that can’t come as a surprise to the legal team at Amazon.com: Pinterest is fighting Amazon’s bid to win the contract to control the .pin generic top-level-domain, or gTLD. Among the reasons for Pinterest’s objections: Domain names on .pin — clothes.pin, say, or whatever Amazon has in mind — would cause confusion and violate the trademarks that Pinterest holds on the term “pin.”
On Reddit, Good Links Rise to the Top — but it Can Sometimes Take a Few Attempts to Get There (Nieman Journalism Lab)
A study of the social news site’s voting behavior finds that about half of its most popular links died quiet deaths on first submission. “The primary thing is the user. Not the submitter, not the content owner — the user. So if something doesn’t catch until the third time, that’s not necessarily bad,” said Reddit general manager Erik Martin.
Participant Media Betting Big on Social-Centric TV Channel ‘Pivot’ (LostRemote)
Participant Media, the company behind films such as “Good Night and Good Luck,” “Lincoln” and “The Help,” is launching a new cable TV channel, “Pivot.” Considering its target audience is people 15-34, the channel is making social integration a pivotal (sorry) part of the equation.
What’s the Best Time of Day to Send an Email? (Adweek)
A report from Experian Marketing Services showed clients’ email volume rose 5.4 percent in the fourth quarter of 2012 versus a year earlier. The biggest volume increase came from the travel category, which jumped 21 percent, followed by publishers (14 percent) and consumer products/services (10 percent).
Are #Hashtags Geeky? 71 Percent of Social Media Users Say No (VentureBeat)
Almost three quarters of social media users now employ hashtags, a new study by digital ad agency RadiumOne suggests, and close to half click on hashtags to explore new related content. That’s more than a little surprising, since hashtag use in social media started as an informal and unsupported convention used mostly by developers and the technorati.