Social Media Newsfeed: Super Bowl Social Ads | Why CEOs Should Tweet

How brands used paid social for the Super Bowl. Why your CEO should be tweeting. These stories, and more, in today's Morning Social Media Newsfeed.

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Lowe’s Releases the First Instagram Video Ad Timed to the Super Bowl (Adweek)
Instagram video ads are new for Super Bowl marketers this year, and Lowe’s purchased two spots focusing on how to play host for the Super Bowl. The 15-second clips were shot with Hyperlapse, a feature developed by Instagram last year that uses fast motion to stylish effect. Business Insider Nationwide ran two ads during the Super Bowl, but it was one that told the story of dead children that really got people talking. So much so that Nationwide has landed itself the ominous title of the most-mentioned advertiser on social media during Super Bowl XLIX, according to quickfire analysis from digital marketing technology company Amobee Brand Intelligence across Twitter, Facebook and YouTube. Adweek It appears that Budweiser was particularly aggressive in paid social for both Budweiser and Bud Light during the event. The brand bought Promoted Tweets against keywords from some of this year’s smaller Big Game brands, including Newcastle, Loctite and Mophie. Adweek McDonald’s, though, has really stood out. The fast-food slinger was tweeting like crazy about other marketer’s spots, and the messages garnered thousands of retweets. It appears that its social media work is faring better than its Big Game TV spot, which earned a thumbs-down from our real-time reviewing team. Twitter Blog The thrilling New England @Patriots 28-24 win over the Seattle @Seahawks unfolded on @SNFonNBC. From kickoff to the interception by Malcolm Butler (@Mac_BZ) in the final minute, @NFL fans joined the conversation at the biggest virtual sports bar in the world, via the #SB49 timeline.

5 Reasons Why Your CEO Should be Tweeting (SocialTimes)
The benefits of CEOs and other executives using Twitter can far outweigh the downsides, if done properly. Twitter can connect businesses to their customers on a more personal level than any other digital tool – and it is that personal connection that builds trust and loyalty.

Snapchat’s First Episode of Literally Can’t Even is a Train Wreck — and That’s Not a Bad Thing (VentureBeat)
The first episode of Snapchat’s new micro-series “Literally Can’t Even” debuted on the app’s new Discover media channel. While some may think the opening episode was “dumb,” there may be more promise in the series than meets the eye.

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This Beautiful Tote-Taking App for Mac and iOS Uses Hashtags to Organize Your Notes (The Next Web)
Note taking apps are dime a dozen these days, but occasionally I stumble across a new one that does something smarter than the rest. Letterspace, an app for iOS and Mac, is a beautifully designed free app that organizes your notes in an interesting new way we’ve seen on only social media so far: hashtags.

8 Ways to Become a Better Storyteller Through Social Media (SocialTimes)
With the advent of the digital age — and the rise of popular sites such as Facebook, Instagram, and Twitter — it was only a matter of how you would be able to capture the interest of your prospective customers. And visual storytelling is one way to do it.

Ecuador’s Correa Creates Website to Organize Social Media Counterattacks (U.S. News & World Report)
Far from laughing along with those who poke fun at him on social media, President Rafael Correa has created a website and Twitter account to marshal digital counterattacks by his supporters against the “defamers.” “For every lying tweet that they send out, we will send 10,000 that are truthful,” Correa said Saturday in his weekly TV appearance.

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French President Wants to Hold Social Networks Accountable for Hate Speech (SocialTimes)
French President Francois Hollande has proposed legislation that would declare social networks “accomplices” if they do not block messages from extremists. As of yet, no legislation has been drafted, but holding social networks to account for the activities of users could be problematic.

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