Social Media Newsfeed: Sharknado 2 Social Media Reaction | Yelp Profit

Sharknado 2 makes waves on Twitter. Online reviews site Yelp sees first profit since going public. These stories, and more, in today's Morning Social Media Newsfeed.

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Twitter.Logo_-150x150It’s a Twitter Feeding Frenzy: Internet Reacts to ‘Sharknado 2’ (Mashable)
Days after the original Sharknado took the Internet in its jaws last year, Syfy confirmed a sequel for the cultural phenomenon: “Sharknado 2: The Second One.” The film premiered on Wednesday night, and like its predecessor, Sharknado 2 made similar waves on Twitter. LostRemote One of the movie’s stars, Tara Reid, and director Anthony Ferrante, appeared on MSNBC to talk about the cult phenomenon the movie has become. On whether the shark thriller has become more of a social media hit than a TV one, Ferrante disagreed. Hollywood Life From the flick’s most outrageous moments to the acting by the cast, read on to see the latest and greatest tweets about this popular and oh-so silly TV movie! #Sharknado2TheSecondOne was a top trend on Twitter Wednesday, and it’s easy to see why. Vox Underneath all of the low-fi special effects is an ambitious film setting out to dispense messages about our country, how we live, our healthcare system and even race (we think). Here’s what we (think we) learned from the movie.

Yelp Reports First Profit Since Public Debut (The Wall Street Journal)
Yelp reported a profit in the second-quarter, switching to the black side of the ledger for the first time since the San Francisco business-review website made its market debut in March 2012. However, Yelp shares — down 26 percent over the past year — fell another 1 percent or so in after-hours trading on concerns about the number of businesses added in the second quarter.

5 Steps for Measuring Your Social Media Presence [Infographic] (SocialTimes)
Start with setting objectives according to the SMART acronym: Specific, Measurable, Actionable, Realistic and Timed. This practice will ensure your objectives are in line with your metrics.

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Facebook-Backed Nonprofit Brings Free Internet to Zambia (Wired)
In an effort to help those left behind join the digital age, — the Facebook-backed nonprofit organization — is releasing an app providing free internet data access to a handful of core services to people in Zambia. The freely available services are mostly focused on health, employment and local information.

Sprint’s Virgin Mobile Prepaid Service Offering Facebook-Only Data Plan (AllFacebook)
A Facebook-only data plan? It’s one of the options being offered by Sprint’s Virgin Mobile prepaid service, but it is only available via retail giant Walmart.

Penn State Drops Recruit Over Sketchy Social Media Presence (BetaBeat)
This should serve as a helpful reminder that whatever you post on social media is public. Wednesday, Penn State’s offensive line coach Herb Hand announced that he dropped a prospect from his football team because of their “social media presence.”

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Can Twitter Shaming Prevent Bad Parking? (AllTwitter)
Can public shaming get people to do a better job parking their cars? A new Twitter movement says “yes.”

Groupon’s Ousted Founder is Making Gorgeous Audio Tours of San Francisco (The Verge)
Detour launched in private beta Wednesday for iPhone, with four tours available for San Francisco. Andrew Mason, former CEO of Groupon, says he started thinking about audio tours before founding Groupon, during a trip to Rome with his wife.

Survey: Three in Four Consumers Concerned About Security of Financial Data Online (SocialTimes)
Perhaps’s choice of “privacy” for the 2013 word of the year was prophetic. Between Heartbleed, the Facebook experiments, the stolen shopper information and the increase in personal data theft, consumers are becoming more concerned with their privacy and security online.

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