Social Media Newsfeed: ‘Heartless’ Tweet by Singapore Airlines | Hollister on Instagram

Singapore Airlines says sorry for insensitive social media posts after downing of Malaysia Airlines Flight MH17. Hollister is rockin' Instagram. These stories, and more, in today's Morning Social Media Newsfeed.

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NewFacebookLogoMalaysia Airlines MH17 crash: Singapore Airlines Apologizes for Social Media Remarks it Posted After Tragedy (Irish Mirror)
Singapore Airlines has apologized for social media posts it made following the downing of Malaysia Airlines Flight MH17. Hours after the plane was shot down over eastern Ukraine on Thursday, killing all 298 people on board, SIA posted Facebook and Twitter updates saying its own flights were not using Ukrainian airspace. New York Daily News The post was criticized by hundreds of users on social media. People accused Singapore Airlines of a lack of “ethics” and being “heartless.” IBT A spokesman for Singapore Airlines said: “We are aware of that our Facebook and Twitter updates on Friday morning may have come across as insensitive to some. “We recognize that the information could have been better communicated and we sincerely apologize if it offended our customers and anyone else in the online community.” ars technica In related news, thanks to a Twitter bot that monitors Wikipedia edits made from Russian government IP addresses, someone from the All-Russia State Television and Radio Broadcasting Company (VGTRK) has been caught editing a Russian-language Wikipedia reference to MH17 in an article on aviation disasters.

Hollister’s Instagram Strategy Gives Hope to Social Retail (Adweek)
While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner a slot in our rankings. The New Albany, Ohio-based clothier has 1.2 million Instagram followers while posting 21 social clips in the last month. In other words, the company is uploading a new 15-second video nearly every weekday.

Amanda Knox’s Ex Says Social Media Mentions Prove His Innocence (SocialTimes)
At a press conference in Rome earlier this month, Raffaele Sollecito claimed his university thesis proves his innocence. Sollecito analyzed social networks to determine how many people believed he was innocent or guilty alongside co-defendant Amanda Knox in the 2007 murder of Meredith Kercher in Perugia, Italy.

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Shakira Becomes Most Liked Celebrity on Facebook (The Guardian)
Shakira has become the first person to attract more than 100 million fans on Facebook, becoming the most “liked” celebrity on the social network in the process. The Colombian singer, who recently performed at the closing ceremony of the 2014 World Cup in Brazil, stands ahead of Eminem and Rihanna, who have amassed 91.9 million and 89 million fans respectively.

WORLD CUP: Kia Motors Overtakes Nike as Top Sponsor on Facebook, Twitter (AllFacebook)
Germany edged Argentina to win the soccer portion of 2014 FIFA World Cup Brazil, and according to social marketing and analytics platform Engagor, Kia Motors came from behind to edge Nike in the battle for brand mentions among World Cup sponsors. Engagor said that during the duration of the tournament, from June 12 through July 13, the World Cup’s sponsors totaled 12.3 mentions on Facebook and Twitter, with 1.3 million of those going to the Korean automaker, and 652,000 to the athletic gear manufacturer.

Artist Cory Arcangel Tracks the Twitter Confessions of Aspiring Novelists (The Verge)
For some, Twitter is both a distraction and a medium for a peculiar type of written soliloquy. It’s the confluence of those two streams that makes artist Cory Arcangel’s new book, Working on my Novel, particularly poignant.

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Social TV Fans ‘Love’ Season 2 Premiere of Showtime’s ‘Masters of Sex’ (LostRemote)
The second season of Showtime’s critically-acclaimed “Masters of Sex” premiered this week and although the social audience was small, they were highly engaged and extremely excited for the show’s return. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the most reacted-to moment of Episode 1 was viewers calling Bill a “jerk” when he ignored his crying baby and yelled at his mother.

Husband Sends Wife Spreadsheet to Detail Denied Sex? (CNET)
Technology has made it an essential part of the human condition that we look at the numbers and there see the truth. It must be, therefore, that a husband who was unhappy with the paucity of sex in his life was merely being human in sending his wife a spreadsheet. At least this is what she claimed on Reddit.

How to Stalk Your Competitors’ Customers on Twitter (Mediabistro)
Verizon’s customer service Twitter account is known for reaching out to customers who are experiencing trouble, but an accidental tweet from this account illuminates the strategy behind the latest in digital customer service. This tweet – which has since been deleted – points to the fact that Verizon is targeting highly influential Twitter users to politely harass with offers of help.

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