Social Media Newsfeed: Facebook Mobile | Tumblr Long Form

Mobile now makes up 69 percent of Facebook's ad revenue. Tumblr dives into long-form writing. These stories, and more, in today's Morning Social Media Newsfeed.

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Facebook’s Q4 2014: Mobile is Now 69 Percent Of Ad Revenue (SocialTimes)
All estimates going into Q4 showed that ad spend on Facebook would rise. Facebook validated this belief Wednesday, showing that the company reaped its all-time high in quarterly ad revenue — $3.59 billion. Of that figure, 69 percent of Facebook’s ad revenue came via mobile. The New York Times The company reported that revenue increased 49 percent in the fourth quarter compared to the previous year, exceeding Wall Street’s expectations.

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