Social Media Newsfeed: Facebook at Work | Tumblr Changes

According to the Financial Times, Facebook is working on "Facebook at Work" for collaboration in the workplace. Some Tumblr users are not liking new video ads. These stories, and more, in today's Morning Social Media Newsfeed.

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NewFacebookLogoFacebook is Making ‘Facebook at Work,’ So You Can Facebook at Work (Mashable)
Facebook is working on extending its network beyond the social realm and into the professional world, according to the Financial Times, citing anonymous sources. The company’s new, enterprise-focused product will be similar to the functionality of its current site, with a newsfeed, groups and messaging capability. However, it will also include collaborative tools for work on shared documents. The Next Web The social network has reportedly been working on the tool for at least a year and has begun testing with external companies as a launch draws near. Popular tools like Slack and Yammer are used in many businesses for internal social networking; Facebook is yet to enter the space. Engadget There’s no telling whether or not the service will displace the likes of LinkedIn, assuming the leak is accurate to begin with. Nonetheless, it’s easy to see the appeal of a work-safe Facebook that omits all the iffy photos and status updates that you’d rather not share with your colleagues.

Will the Change in Format Alienate Tumblr’s Core User Base? (SocialTimes)
It’s been 18 months since Yahoo acquired Tumblr, and it looks like Yahoo is finally getting around to deriving revenue from the service. Just a few weeks ago, Tumblr introduced its new video ads, but some users aren’t in favor of the move toward extracting profit.

Facebook Limiting Pages’ Promo Posts Starting in January (PCMag.com)
While Facebook maintains that it controls the number and quality of ads a person sees, it hasn’t been nearly as exact about promotional posts from Pages. That’s changing. “Beginning in January 2015, people will see less of this type of content in their News Feeds. As we’ve said before, News Feed is already a competitive place – as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time,” Facebook writes.

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Facebook Pics Led Police to Murder Suspect, Say Police (CNET)
A man wanted by police in connection with murder since 2003 is allegedly spotted by an officer on the Facebook pages of his family members and associates. None of his neighbors say they knew about his past.

Answer These 10 Questions to Build Your Twitter Brand (AllTwitter)
Many SMBs don’t have the time or resources to put together a branding document or hold multiple meetings with their marketing team to outline exactly what their brand is. If you are looking for a quick-and-dirty way to craft your Twitter brand, you can get a great head start by answering these ten questions.

Rosanna Pansino: YouTube Is a Community, Not a Cage Match (Adweek)
If you’re looking for a nerdy baking project, look no further than Rosanna Pansino’s YouTube channel. The baking whiz has whipped up tons of themed-treats for her online audience. Recently, she was featured in YouTube’s star campaign, which highlighted online influencers who were making the biggest waves on the network.

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Infographic: Fans React to Homer and Bender Sharing the Small Screen Together (LostRemote)
Recently, Homer Simpson crossed paths with another cartoon counterpart, Bender, and the rest of the “Futurama” clan. Although this show had a much lower reaction volume than the Family Guy/Simpsons crossover earlier in the season, people were still very enthusiastic.

Obama Brags About Twitter Feed (USA Today)
President Obama is proud of his huge Twitter following, though he actually undersold its reach during an appearance in Australia this weekend. Speaking at the University of Queensland in Brisbane, Obama praised the school’s studies on climate change, and added: “In fact, last year I even tweeted one of your studies to my 31 million followers on Twitter.”

Study: Facebook Mobile Ads Are Brands’ Best Bet for Holiday Shopping Season (AllFacebook)
With the holiday shopping season fast approaching, new research from advertising technology company Spongecell indicated that mobile ads on Facebook are the way to go for brands. Readers: What did you think of Spongecell’s findings?

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