Social Media Newsfeed: Facebook Ads Relevance Score | House of Cards Tease

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Facebook Adds Relevance Scores to Ad Reports (SocialTimes)
Facebook wants to give advertisers better feedback, and the company announced Wednesday that advertisers will see relevance scores (on a scale of one to 10) in their ad reporting tools. The company noted that the higher an ad’s relevance score is, the cheaper it will be to deliver. The Next Web The higher the predicted number of positive interactions (think video views, clicks, etc.)

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