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Facebook Makes Move to Objective-Based Ad Creation, Reporting (Inside Facebook) For several months, Facebook has been streamlining its ad creation process with one question in mind for marketers: “What do you want to do?” Facebook took the next big step in this process Tuesday, announcing that the entire ad-building flow has been rewired to put the objective first — whether it’s click to the company’s website, event invitations or app installs.

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Facebook Makes Move to Objective-Based Ad Creation, Reporting (Inside Facebook)
For several months, Facebook has been streamlining its ad creation process with one question in mind for marketers: “What do you want to do?” Facebook took the next big step in this process Tuesday, announcing that the entire ad-building flow has been rewired to put the objective first — whether it’s click to the company’s website, event invitations or app installs.

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