Social Media Newsfeed: Europe Dislikes Facebook Privacy Policy | New Ad Targeting

EU report finds that Facebook's updated terms of service and data policy are illegal. Social network adds new advertising targeting options. These stories, and more, in today's Morning Social Media Newsfeed.

[emailonly]{{{ sbox300x250 }}}[/emailonly]

Click here to receive the Morning Social Media Newsfeed via email.

Facebook’s New Terms of Service Violates EU Law, Belgian Groups Say (CNET)
The world’s largest social network is under scrutiny in Europe, following the publication of a report asserting that its updated terms of service and data policy are illegal. At the request of the Belgian government’s Privacy Commission, two groups spent the last several weeks analyzing Facebook’s updated terms of service and data policy. SocialTimes According to The Guardian, representatives from Facebook met with Belgian federal secretary for combating social fraud, privacy and North Sea Bart Tommelein to discuss the report, which offered examples of concern, including Facebook’s statement of rights and responsibilities contains a number of provisions that do not comply with the Unfair Contract Terms Directive. These violations were already present in 2013, and they are set to persist in 2015. The Guardian According to the report, Facebook’s policies around profiling for third-party advertising do not “meet the requirements for legally valid consent,” while the social network “fails to offer adequate control mechanisms” with regard to the use of user-generated content for commercial purposes. “Facebook places too much burden on its users. Users are expected to navigate Facebook’s complex web of settings in search of possible opt-outs,” wrote the authors. “Facebook’s default settings related to behavioral profiling or social ads, for example, are particularly problematic.” TechCrunch In a statement responding to the Belgian DPA report, a Facebook spokesman said the company is “confident” its updated terms and policies “comply with applicable laws”: “We recently updated our terms and policies to make them more clear and concise, to reflect new product features and to highlight how we’re expanding people’s control over advertising. We’re confident the updates comply with applicable laws.”

Facebook Adds Ad-Targeting Options for Oscars, Cricket World Cup, Asian Americans (SocialTimes)
In related news, Facebook added new categories for ad targeting, enabling advertisers to focus on the 87th Academy Awards, ICC Cricket World Cup 2015 and Asian Americans. Reader Or Fialkov of Fialkov Digital shared screenshots with SocialTimes, illustrating the new targeting options.

Google Launches YouTube Kids on Android and iOS (The Next Web)
It’s been rumored for a while, but now it’s official: Google has launched YouTube Kids. The company says it’s been working with parents over the past year to create a more family-friendly version of YouTube.

[emailonly]{{{ jodslot01 }}}[/emailonly]

Here’s How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies (Adweek)
Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said the Oscar campaign for iTunes competitor Google Play was the first time it used its ad technology to advertise its own business, though it has run similar campaigns for other brands like one for Nike during the World Cup.

The Most Engaging Oscar Ads, According to TiVo (LostRemote)
In related news, TiVo tracks the most “engaging” moments from telecasts like the Oscars, including the advertisements. Tapping a sample of around 30,000 anonymous households, they can track the “play speed,” when people are hitting pause and replaying segments.

Edward Snowden Just Did a Reddit AMA. Here’s What We Learned (VentureBeat)
Nearly two years after orchestrating the biggest leak in U.S. history, mass surveillance whistleblower Edward Snowden sat down with journalists Laura Poitras and Glenn Greenwald for a Reddit AMA (ask me anything). We’ve collected some of the more interesting questions and answers below.

[emailonly]{{{ sbox01 }}}[/emailonly]

Former Fortune Editor Joins LinkedIn as New Economy Editor (SocialTimes)
Caroline Fairchild announced recently that she would be leaving her post at Fortune and joining the LinkedIn editorial team in March. In her announcement, Fairchild wrote about taking risks and being part of something new at LinkedIn.

Social Media Star Casey Neistat Talks Snapchat Versus YouTube (GigaOM)
Casey Neistat isn’t new to the social media fame game. His primary site is YouTube, but he started creating Snapchat Stories early on and built a separate following there.

92 Percent of B2B Marketers Use Social Media to Share Content (SocialTimes)
More than nine in 10 business-to-business marketing executives use social networking sites to distribute content, but just one-third rely on mobile, reveals a new study. A January 2015 survey by Regalix found that 92 percent of B2B marketers shared content on social media, which finished second overall in the poll behind the firm’s own website (95 percent).

[emailonly]{{{ sbox02 }}}[/emailonly]