Why Call To Action Matters in Social Media
Before starting a Facebook Fan Page, YouTube Channel or Twitter feed for your business, first answer a quick question:
Why should people follow you, read your updates, add you as a Fan or Friend, or care at all about your existence online?
What’s in it for them?
Every day you probably see ads, signs and posters for products that have a Facebook or Twitter icon near the bottom. Sometimes, if you’re lucky, they’ll actually tell you what their URL is.
That’s
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