How the MTV Movie Awards Rocked Tumblr, Facebook, Twitter
Less stuffy than the Oscars, the MTV Movie Awards inspires fashion risks and public outbursts as stars vie for buckets of golden popcorn and dubious honors like "Best On-Screen Dirtbag." It's one of MTV's biggest events of the year, which is why the network leaves little to chance, giving viewers the tools to spread the word about the show. This year, the best moments played out on Tumblr, Facebook, and Twitter as fans discussed more than 100 trending topics from their mobile devices while they watched. "We try to take advantage of what each platform does best," said Michael Scogin, VP of mobile for MTV.
Less stuffy than the Oscars, the MTV Movie Awards inspires fashion risks and public outbursts as stars vie for buckets of golden popcorn and dubious honors like “Best On-Screen Dirtbag.” It’s one of MTV’s biggest events of the year, which is why the network leaves little to chance, giving viewers the tools to spread the word about the show. This year, the best moments played out on Tumblr, Facebook, and Twitter as fans discussed more than 100 trending topics from their mobile devices while they watched.
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