Marketer’s Guide To The Social Media Landscape [INFOGRAPHIC]
In February last year, CMO.com, a website that provides digital marketing insight for Chief Marketing Officers, published their first CMO’s Guide To The Social Media Landscape.
The infographic takes a look at all the major social platforms – including Twitter, Facebook, LinkedIn, YouTube and more – and ranks them accordingly for how well they score for customer communication, brand exposure, site traffic and SEO.
CMO have updated their guide for 2011 – how has the social landscape changed?
Highlights:
- Twitter scores well for customer communication and brand exposure, and okay for site traffic and SEO
- Facebook also gets top marks for customer communication and brand exposure, rates as okay for traffic but bad for SEO
- Digg and Stumbleupon come joint-first as a source of website traffic
I have to say I take umbrage with that last point.
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