Social Media isn't Stealing Television Viewers -- It's Supporting Them
As indicated by Nielsen, the average American in 2010 watched about 35 hours of TV on any given week. This number is up by one percent from 2009. Sure the improved quality of High definition broadcasts is contributing to more viewers, and there is something else generating interest as well.
During the mid-to late 2000s, when on-demand and DVRs appeared over the horizon with the Internet and social media usage skyrocketing, some predicted that prime-time TV would slowly die into the sunset. But that is not the case. Television is as strong as ever.
As indicated by Nielsen, the average American in 2010 watched about 35 hours of TV on any given week. This number is up by one percent from 2009. Sure the improved quality of high definition broadcasts is contributing to more viewers, and there is something else generating interest as well.
Social networking and apps have reignited the experience around TV as a community of viewers.
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