Social Media is Stuck in the Workplace Friend Zone (Infographic)

While many workers believe social media is increasingly important to their careers, they also see it as a distraction from work, lacking useful content.

Social media has reached critical mass in the U.S. and parts of western Europe. Still, adoption of enterprise social tools is slow and many people see social media as a distraction from their work day. Scredible PLC, creator of social-driven education technologies, surveyed 1,000 professionals in the U.S. and U.K. regarding their social media habits and uncovered some prevailing attitudes with regard to how social fits into the workplace.

Despite the proliferation of social enterprise tools such as Jive, Yammer and even Slack, most people see social media as a way to keep up with friends and family. Still, 54 percent of Americans believe social will be increasingly important to their careers in the next five years.

What’s worse is that 42 percent of those surveyed said there was too much useless content on social media, which keeps them from being more active.

According to Scredible CEO Colin Lucas-Mudd, this data underscores fact that Americans are more socially savvy than their British counterparts. He noted:

The same concerns come up across both the U.S. and U.K. markets when it comes to being more engaged online: how hard it is to find good content, the time required to sift through spam, and –especially in the U.S. – the worry that bosses will judge what’s posted on social media.

Check out the infographic below to see the difference between U.S. and U.K. attitudes regarding social media and Scredible’s recommendation for addressing the challenge.

Infographic social media survey