These days it seems like more and more companies are hiring social media interns to take care of all their Tweeting, Facebooking, YouTubing and other online social activities. Sure, interns are great, but the problem is that a lot of companies don’t understand the sheer work that goes into running a company’s entire social media campaign. A funny new video from Eric Qualman of Socialnomics explores this issue.
Qualman’s ‘Social Media Intern’ is a short Xtranormal animation, featuring two animated bears (or are those cats?) talking about social media ROI. One of the bears is a social media intern. He is working for free for a company and they have him managing all of their social media. He says, “They have me running all of [the social media] for the company, which is big. It’s a bit overwhelming.” Of course, you can’t help but understand that it’s ridiculous to rely on an unpaid intern to manage all of the social media for a company, especially when you consider how important social networks like Facebook and Twitter have become these days as communication tools between brands and their customers. While the intern does all the work, the CMO aka “The Shmoo” just sits back and reads the New York Times and plays Sudoku on his two iPads.
The “Social Media Intern” in the video points out one of the biggest misconceptions that brands have about social media—that social media doesn’t have an ROI. Companies expect that every social media action should convert into a sale and they ignore the fact that social media opens up a very important channel of communication between brands and their customers.
Check out the video below and let us know what you think. How does your company deal with social media? Do you have staff members that listen and engage with customers via Twitter, Facebook and other channels, or is all the social media activity reserved for the interns?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.