Social Media: How to Find Your Brand's Voice

Brand voice is an expression and reflection of the human beings behind the brand.

brand voice how to find

“People don’t always remember what you say or even what you do, but they always remember how you made them feel.” –Maya Angelou

Influencing and persuading an audience requires connecting with them emotionally, but most of today’s content marketing is simply brand advertising in disguise. Tapping into brand voice, and using it consistently, lets organizations build trust and emotional connection, increase social follows and stand out among same-category competitors.

Brand voice comes directly from an organization’s purpose, mission and values.

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