Justin Bieber Underwear Tweets Create a Social Media Fashion Statement

Social media fashion history is made with a fabric designed entirely by tweets.

ST_SocialImprint

With the help of fashion designer Christian Siriano and the a crowd of music and fashion enthusiasts, Verizon’s #socialimprintproject has turned social media users into ad hoc textile designers.

As part of the Verizon Backstage Livestream festivities during this year’s Fashion Rocks event, tweets and posts surrounding the event were used to create a social media fashion statement. Verizon analyzed and aggregated the mentions and hashtag use every 30 seconds, and the top eight topics on both fashion and music determined the pattern and colors used.

Verizon’s interactive illustration of the process shows that while Nicki Minaj held the top spot for music tweets, Justin Bieber drove “underwear” into the one of the most popular fashion topics after he appeared onstage partially dressed.

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