When it comes to social media, you have to focus on the three Es.
Engagement, engagement, engagement.
Sure, a big follower number is nice, but in and of itself it’s worthless unless those same followers are actively reading and engaging with your content.
As I’ve always said, you’re far better off with 100 true fans than you are with having tens of thousands in your “community” who can’t pick your avatar out of a lineup.
Check the visual below for a wealth of insights and tips on how to achieve true engagement, which comes courtesy of Salesforce.