New Social Media Charter Launched to Help Banks Avoid #Twitter Blunders

New guidelines which will assist bankers with how to use Twitter and other social networking sites have launched this week in association with the Financial Conduct Authority.

Led by financial public relations firm Templars Communications in consultation with the FCA, The Social Media Charter is a new set of standards to help banks avoid the types of costly Twitter blunders that the likes of JPMorgan experienced last year.

In November 2013 a planned question and answer session on the platform triggered an onslaught of criticism for JPMorgan, and was quickly cancelled.

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