These days more and more companies and brands are understanding the benefits of social media and are jumping on board with marketing campaigns on Twitter, Facebook and beyond. However, it’s surprisingly common for company CEOs to be absent from the world of social media. Many CEOs don’t even have a Twitter account (and many of those that do have very few tweets and even fewer followers). But a new infographic from CEO.com reveals that an increasing number of CEOs are figuring out social media and seeing great success as a result. It looks like the CEO of the future is going to be a whole lot more social.
‘The Future, Social CEO’ infographic asserts that social media is no longer a fad and as social sites like Twitter, Facebook and LinkedIn become a larger part of our daily lives we are starting to expect more social engagement from CEOs. Social media can be a great way to engage the public by letting customers have transparency into the company, a great way to recruit new employees, find out what customers want, manage customer service and more. Considering all this, it’s silly for any CEO not to have a social media presence.
Additionally, the infographic points out that as CEOs grow older and retire, more room will be made for younger leaders that are already using social media. These new CEOs will set the standard for what should be expected of executives on sites like Facebook, LinkedIn, Twitter and Google+.
Check out the full infographic below to find out more about the future social CEO, the benefits of social media marketing, social media tips for CEOs and more. Is the CEO of your company using social media?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.