Social Media Can Change Minds, Sometimes

Even opinions on candidates.

If it feels like your fervid posts on social media around social and political causes exist as either a preach-to-the-choir play for likes and retweets or as an unintentional way to anger your friends and followers on the opposite end of the political spectrum, turns out that’s not always the case.

In your heart of hearts you know you secretly hope to convince others to switch sides, be persuaded enough by your arguments to come to the aid of your cause, flip a presidential vote.

According to a Pew survey, this is not as sisyphean a task as it seems, more so if you’re trying to convince your liberal friends:

Overall, 20% of social media users say they’ve modified their stance on a social or political issue because of material they saw on social media, and 17% say social media has helped to change their views about a specific political candidate. Among social media users, Democrats – and liberal Democrats in particular – are a bit more likely than Republicans to say they have ever modified their views on a social or political issue, or on a particular political candidate, because of something they saw on social media.

Lesson: keep on keeping on with those status updates.