How to "Do" Social on Your Business' Schedule, Not 24/7
The CEO of social marketing company LiveWorld gives tips on how companies can manage successful social strategies without becoming overwhelmed.
Peter Friedman (@PeterFriedman) is the chairman and CEO of LiveWorld (@liveworld), a social content marketing company that is a trusted partner to the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, financial and travel services.
“How will we keep up?” This is the most frequent worry I hear from companies — from global firms to solopreneurs — as they consider becoming active in social media. They fear customers will demand real-time responses 24/7, and if they don’t receive responses in rapid-fire timing, things will get ugly.
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