Facebook, Twitter Rated The Riskiest Social Media Sites For Brands [STUDY]

You’ve heard all about the good things that social media can do for your business – brand awareness, customer support, affordable marketing, boosting website traffic and driving sales – but what about the risks?

Platforms such as Twitter and Facebook empower companies to liaise with customers and engage prospects, but the open, transparent nature of these channels can leave firms vulnerable to public criticism that can quickly damage brand reputation.

In their August 2012 study, Guarding the Gates: The Imperative for Social Media Risk Management, Altimeter Group discovered that companies ranked Facebook as the riskiest social media platform, with more than one third (35 percent) perceiving the danger as “significant”.

Twitter finished second in the poll, with 25 percent rating the micro-blogging platform’s risk as “significant”, ahead of YouTube (15 percent significant risk), third-party blogs (10 percent) and company blogs (8 percent).

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