Almost four in five marketers believe that social media is the most effective channel for business to business brands, reveals a new study.
Omobono‘s “What Works Where in B2B digital marketing?” survey polled 115 senior business marketers about their objectives, budgets, activities and challenges and found that while just 15 percent of marketing budgets are spent on social media, 79 percent of respondents said that it was the most effective digital channel.
Accordingly, 38 percent of marketers would spend more on social media if they had extra budget. Check the visual below for all the findings from the research.
“Social media for business has come a long way in a very short time, and this year’s research demonstrates that the B2B community has embraced what used to be seen as a consumer medium to the full,” said Francesca Brosan, chairman of Omobono. “But the changes it, and other digital channels, require, are putting pressures on client skill sets, resources and approach to ROI. Our respondents are undoubtedly up for the challenge however, as so many of them cited the greater complexities of B2B marketing in the digital age as one of the key reasons they feel motivated and excited by the sector.”