There are three blog posts that I’d like to bring to your attention today.
They deal with three different topics: Female influencers online, B2B community management, and best-practice for developing and implementing custom landing tabs on Facebook.
A landing page without a strategy or good design will not automatically make people like your organization’s page. A landing page can reinforce organizational branding or promote specific campaigns, programs, or events. It doesn’t have to be a static content either, it can change according to your organization’s activities.
A vibrant B2B community generates lots of customer ideas, new product suggestions, industry trend data and innovation exchanges. The community manager must make sense of this information and, to be successful, will be the information liaison between the community outputs and the different lines of business that could benefit from the voice of the customer.
The research found that the smallest groups overall were the most active online and contributed the most to online word-of-mouth. Social expressionistas, which make up just 8% of the online female population, were overwhelmingly the most likely to say that they use the internet as a way to express their views and that they interact online with people like themselves. According to AOL, the social expressionista “defines herself as using the web to connect with others and to express her views, her art, and her projects.”
Have you come across any other interesting blog posts? If so, leave a link in the comments below, or send a tweet to @BenLaMothe and I’ll check it out!