Biometrics, Social Media Among the Latest Research Trends

Social media’s growing role in research was a visible theme throughout the ARF/Advertising Research Foundation’s Re:think conference in New York this week, from the topics of the keynote speakers and breakout sessions to the trade show exhibitors specialized in social media monitoring.

Another area generating buzz was biometrics, research that measures emotional responses driving behavior. Much discussion also focused on the size and use of social network databases. After the jump are the key takeaways.

Behavior is shaped mostly by social choice, though most research still focuses on individuals.