78% Of Social Media Marketers Say Better Customer Engagement Is Number One Objective [REPORT]
More than three-quarters of U.S. marketers say that better customer engagement is the number one business objective within their social media strategy, according to a new report.
However, almost all marketers still believe that social presence, measured by the number of followers and fans on Twitter, Facebook and other channels, is the top metric for evaluating a brand’s effectiveness.
This data comes courtesy of Awareness, who polled 462 U.S. marketers in July about their social media business plan.
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