How Are Moms Using Social Media (And Why Does This Matter To Marketers)? [INFOGRAPHIC]

Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site?

We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns.

You need more proof? Moms love to share information about products.

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