The Social Marketing Compass [GRAPHIC]
Digital design agency JESS3 teamed up with media strategist Brian Solis to create a special social marketing graphic for his book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.
The team sought to create something that would provide brands with a physical guide and measuring tool for interacting effectively online with customers, peers, and influencers. They examined who the key players are in social marketing, where the communication is happening, and to what end.
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