92% of Marketers Say Social Media is Important for Their Business [INFOGRAPHIC]

More than nine in 10 marketers say that social media is important for their business, with 97 percent using some form of social media marketing in their strategy, reveals a new study.

Using data from the Social Media Examiner Report 2014, which polled 2,800 marketers of all sizes, and the Spredfast/Forrester 2014 State of Enterprise Social Marketing Report, which surveyed 160 senior executives with revenue of $1 billion or greater, Adweek noted that 92 percent of marketers stated that social media is now important to their business, and 78 percent put the responsibility of social media marketing under a chief marketing officer (CMO) or other top executive.

Facebook was the top platform, cited by 94 percent of marketers, ahead of Twitter (83 percent), LinkedIn (71 percent) and YouTube (57 percent).

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