SOCIAL LOGINS: Facebook Rebounds in 1Q
After a sluggish performance during the fourth quarter of 2014, Facebook rebounded strongly in a study of first-quarter-2015 social login trends by Janrain, a Facebook Marketing Partner.
After a sluggish performance during the fourth quarter of 2014, Facebook rebounded strongly in a study of first-quarter-2015 social login trends by Janrain, a Facebook Marketing Partner.
Highlights of Janrain’s findings included:
- Facebook regained some ground during the first quarter of 2015 that it had lost during the fourth quarter of 2014, seeing increases of 9 percent in the consumer brand vertical and 11 percent in business-to-business.
- LinkedIn surrendered its lead in the B2B vertical to Facebook, falling 10 percent in the first quarter.
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