Almost two thirds (64 percent) of holiday shoppers have found inspiration for purchases on social media sites, up 25 percent from last year, reveals a new study.
Indeed, the different social platforms excel at specific points along the consumer path to purchase: Pinterest is great for ideas, Facebook for research and promotions, and Instagram for sharing photos of purchases.
Twitter? Not so much. Twitter’s influence on holiday shopping fell 75 percent from 2013, and was cited by just 5 percent of users in the Crowdtap survey, which polled 3,000 men and women on the role of social media in the holiday shopping season.
Check the visual below for more insights, facts and figures.