Social Gaming Roundup: PopCap, MySpace, Startups, & More

Unpleasant HorsePopCap Launches New Studio — Games developer, PopCap Games has launched a new development studio by the name of 4th & Battery. The new studio is intended to create “smaller, simpler, and sometimes edgier games,” bringing some of PopCaps “more experimental ideas to customers.” Their first game is Unpleasant Horse for iOS — but it has just been rejected by Apple.

MySpace Executive Joins Tagged — According to TechCrunch, MySpace executive, Tish Whitcraft has left the company to join social network Tagged as its new chief customer officer. In this role she will starting with the replacement of 50 India-based customer service contractors with full time employees in San Francisco.

Touch FactorFactor 5 Veterans From Social Company — Former employees of the closed U.S.-based studio of Factor 5 — the company that developed core games such as Star Wars: Rogue Squadron — have formed a new social company called TouchFactor, says Gamasutra. No titles have been announced.

OpenSocial State of the Union 2011 — The OpenSocial Foundation has announced its State of the Union event for May 12, 2011 between 1pm and 5pm. The free event will involve presentation from community members and will allow other users to participate in a pre-SOTU event before and a Happy Hour/Poster Session after.

QuepasaQuepasa Partners with Tutudo — Latin-oriented social network Quepasa has partnered with Tutudo this week. Through the partnership, Quepasa will bring Tutudo’s ewallet payment system to social games across the network.

Pawn StarsHistory Channel Gets Into Social Games — The History Channel is getting into social games this week, says EngageDigital, with the launch of Pawn Stars: The Game. The app is developed by Gamenauts.

The Fall of MySpace — Most are aware of the rapidly declining MySpace, but for those looking to catch up, Reuters has released a very in-depth report on its downfall; highlighting weaknesses in the network’s technology, management, and the rise of Facebook.