Social Firm Unified Picks Up Facebook Analytics Startup PageLever
Deal deepens Facebook capabilities, expands others
Much as they may have tried, Google and enterprise behemoths Salesforce and Oracle didn’t scoop up all the social startups last year. In fact one startup that only launched its enterprise social marketing platform last January, New York- and San Francisco-based Unified has now picked up its own Facebook analytics startup. The company announced on Monday that it has bought San Francisco-based PageLever. Terms of the deal were not disclosed.
Unified’s platform already helps marketers manage their paid campaigns on Facebook, Twitter, LinkedIn, YouTube and StumbleUpon, among other social networks, but PageLever’s page management and analytics technology should expand those Facebook capabilities—both companies are Facebook Preferred Marketing Developers—as well as help port them to other social networks.
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