LinkedIn Beats Facebook And Twitter As Top Source Of Visits For Corporate Websites [STUDY]
LinkedIn is far and away the biggest source of social media traffic to corporate websites, but Twitter is playing an increasingly important role, largely at the expense of Facebook, whose share has dropped sharply from two years ago, reveals a new study.
Investis’ first Audience Insight Report (PDF) tracked the evolving use and changing requirements of website traffic to corporate websites, and discovered that visits are up almost one quarter (24 percent) over the past two years, driven mostly by mobile, which has seen a 400 percent increase since 2011.
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